The
Webtik Way

Our 5-step process for website success.

1. StrategISE

STEP 1

Strategise

Before design begins, we clarify your goals — who you’re speaking to, what you’re offering, and what success looks like.

How others get it wrong

Ignore data, target audience or business goals.

Copy competitors instead of defining unique positioning.

Confuse "pretty" with "purposeful".

How we get it right

Start with a strategy exchange to define goals and audience.

Map customer journey and conversion paths.

Define tone of voice and key messaging to align with business goals.

STEP 2

Brand

Your brand is more than a logo — it’s the story, tone, and visuals that make people recognise and trust you.

How others get it wrong

Choose trendy colours or fonts that don’t align with their identity.

Mix inconsistent styles across web and social.

Use generic stock imagery that fails to stand out.

How we get it right

Build a visual language rooted in your strategy.

Create a cohesive design system—colours, fonts, icons, and imagery.

Ensure every visual choice enhances usability and brand impact on the web.

STEP 3

Develop

Every website we build is designed for performance, security, and effortless content management — built in Webflow, not weighed down by plugins or patches.

How others get it wrong

Build in WordPress with bloated themes and constant updates.

Prioritise design trends over usability and performance.

Ignore usability, responsiveness, and long-term scalability.

How we get it right

Build clean, high-performing sites in Webflow — no plugins or maintenance headaches.

Focus on fast load times, SEO best practices, and mobile-first design.

Develop flexible, scalable layouts that adapt as your business grows.

STEP 4

Launch

Going live should be exciting — not stressful. We handle every detail, from hosting and domains to redirects and SEO setup, so your website is ready to perform from day one.

How others get it wrong

Rush the launch without proper testing or quality assurance.

Forget about SEO, redirects, or analytics setup.

Leave clients to figure out website management on their own.

How we get it right

Manage the entire process — hosting, domain setup, and go-live support.

Configure and install GDPR-compliant Google Analytics.

Deliver a smooth handover with content management training and post-launch support.

STEP 5

Grow

A website isn’t finished when it goes live — it’s just getting started. We help you monitor performance, learn from the data, and turn traffic into measurable growth.