Multi-location SEO

Outlook Energy Solutions Website

Outlook Energy Solutions is an MCS-certified renewable energy installer fitting air source heat pumps, solar panels and battery storage across the North West. The business helps homeowners cut energy costs, reduce their reliance on fossil fuels and take control of how their home is powered.

Our brief was to reposition Outlook from a grant-led retrofit installer into a confident, modern renewables brand that homeowners choose and pay for. The site needed to lead on three core products and make the Boiler Upgrade Scheme the clear commercial hook.

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The new site brings heat pumps, solar and battery storage under one coherent system, framed around a simple idea: generate your own power, store it, and heat your home for less. Each product earns its own page and its own savings angle, with the Boiler Upgrade Scheme running through the site as the primary conversion route. Rather than bury the grant in the small print, we built it into the homepage, gave it a dedicated hub, and made the £7,500 saving the first number a homeowner sees.

Trust carries the rest. Real accreditations, a site-visit-before-we-quote promise and genuine local proof do the persuading, with clean product photography and restrained copy letting the substance speak. Built in Webflow, the result is a fast, accessible site the team can extend area by area without developer support, underpinned by a scalable location structure designed to win local search.

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Core renewable products unified into one clear buying journey: heat pumps, solar and battery.

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Search-optimised locations

Grant eligibility, made simple

A short, guided eligibility checker turns a confusing government scheme into three plain questions, routing homeowners to the right grant amount and straight into a quote.

Engaging call-to-action

An interactive quote form, complete with property type and bedroom count images make for an engaging call-to-action experience.

A location SEO engine

A programmatic location structure gives every area its own genuinely local page, targeting real search demand across Merseyside and the wider North West rather than a find-and-replace of the town name.

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